Social Media Marketing of Your Restaurant

Posted by on Nov 23, 2015 in Social Media Marketing |


Are you a restaurateur? Do you want to market your restaurant on the social media websites? Well, you can get to know more about social media marketing of your restaurant via this content. Here are some tips on how you can proceed with the process of marketing your restaurant using the social media that is on trend in the current generation. In fact, it is a common trouble faced by the restaurateurs to engage with their consumers. The social tools will help resolve this problem, but they do not know how to use these tools. The use of social media marketing will increase the awareness of people about your restaurant and lure them to your restaurant. Of course, you need to have a very good restaurant construction that is attractive for the consumers to encourage them visit your restaurant frequently.

In order to market your restaurant on the social media successfully, you need to know how you are targeting. You should think like a customer and understand why they would like to visit your eatery. To achieve the same, you need to create a tone suitable for the social media marketing. Use this tone or character consistently for all your marketing purposes across the social media platforms. You need to make it a friendly and neighborly tone. In case, you want to be known for the great food that is offered at your restaurant, you need to create the social media postings based on your chef. All you need to know is to think about the customers as you plan for your restaurant’s social media strategy.


For instance, to market your restaurant on the social media website Facebook, you need to follow the tips that are mentioned here. First, you need to use an attractive cover image as it is quite advantageous when it comes to the marketing of your business at free of cost. You can include delicious photos of the food that is served at your restaurant. Whenever there is a special offer or change in menu, change the cover image accordingly.

Apart from the cover photo, use many more photos on your restaurant’s page. These should be photos of food that look colorful, attractive and tempting to your taste buds. Include lots of such images by updating your page frequently. You can also create a lookbook of current menu items on your Facebook page. Post updates of exclusive offers on your page. Also, the information about contests and social sweepstakes should also be posted on your Facebook page. You can also embed the videos that are cool to the page.

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Strategic Marketing Plans to Sell Your Recipe CDs

Posted by on Nov 6, 2015 in Uncategorized |

Are you an enthusiastic person interested in cooking delicious foods? If so, you would have tried several recipes that belong to different categories. In case, you want to make use of your passion and interest in cooking in a useful way so that it is profitable for you, you can start selling your recipes. Well, you can do so by marketing your recipes to the target audience and turn the potential customers into regular ones by luring them with your advertising of the recipes. While there are many conventional ways to sell the recipes such as cookbooks, the CDs are suitable for the tech savvy customers.

Being an independent person, you are the sole person responsible for the marketing of your recipe CD to the audience. It might take a lot of time as well as energy, but if you do smart work and maximize the efforts, you need to spend all the time in getting the CDs sold to your customers. Keep in mind that the first thing that is important is to sell a product that is good. Ensure that you are recording the best quality CD within your budget, and for the same you need to choose a CD printing company that charges a reasonable cost for the high quality printing service. Once you have a quality CD that is worth selling, you can focus on how to sell the recipe CD.

Create a buzz: The best way to sell your CD is to create a buzz or build anticipation among the audience about the recipe. For instance, if you have a wonderful collection of delicious recipes under the meatloaf recipe category, you can sell the CD by creating a buzz about the nutritive content, taste, easy to get ingredients that are used in the recipe, etc. to make the audience keen to know what the recipe is about. This way, they will be eager to buy your CD and try the recipe to know how good it tastes.

Online outlets: Many people buy products online these days as the online shopping trend is on the rise. You can make use of this platform to sell your recipe CD as there are increased chances for people to buy your CD from the online outlets. Make use of the social networking websites to spread a word about the availability of your recipe CD so that people get to know that the CD is ready to purchase. Also, include the links to the online stores that sell your CD. This way, interested customers who see the post can click on the link to purchase the product.

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How to be good in marketing 

Posted by on Nov 2, 2015 in Branding Strategy, Business Advice, Marketing Tips |

Whether your job is marketing and sales or marketing management, your product or service, must constantly be in the marketing mix. You must believe in the product / service you are advertising, it prompts you to know that your product or service in the tiniest detail, and be enthusiastic.


As in any business and marketing is first and most important rule is that you must be committed to work you are doing and continually work on their professional development. There are many articles on the Internet that deal with this topic and give various advices, and we are for this text select two sources we believe to give the best view.

One provides 10 mandatory characteristics that every marketer must have:

1.Polymath -he must be good in several areas, including traditional and digital marketing



4.A professional in the use of technology




8.Team worker



Considering that 40% of the success of the product / service depends on marketing , so it is not surprising why 70% directors of the company comes from the sector of Marketing and Sales  – they are aware of the importance of their role, are ambitious and have listed characteristics. Therefore, success is guaranteed.

Sales and Marketing Picture

Branding Strategy Insider in this article names 6 states necessary skills for great marketers:

Successful marketer must be prepared to spend time with customers and listen to them;

They pay enough attention to behavioral segmentation of the market;

He targets a market with sufficient precision;

He devotes sufficient time and budget for marketing to stop the inappropriate category buyers from purchasing products / services;

On the right way he posts the brand;

He follows success and posts the brand.

You should revise your properties, whether and to what extent coincide with the above characteristics? There is always room for further personal development – not enough to monitor only the trends in the market of goods and services: do not forget that labor is part of the market as well as everything else. If you do not grow and do not improve your knowledge, it can very easily happen to you to be replaced at work by someone else who has understood the rules of business. If you want to stay on the market that means that you have to fight constantly. You have to be aware that you are in some kind of” war”.


If you want to really see the results, it is necessary to invest in tools that will help you to become familiar with your target audience and anticipate their moves (that work well Amazon and Google). Also, it is very important to encourage consumers to share stories and experiences, and to make space for their mutual communication and interaction. All listed companies have done so very successfully, using social networks in a creative way. Use social networks to explore the market. And remember in this job you have to be very creative and resourceful person.

Video Tips


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